Healthcare hiring is broken. Qualified candidates lost in endless applications. Hiring managers buried in irrelevant CVs. Navro had the vision to fix it and a logo. We took one colour, one mark, and built an entire brand identity designed to earn trust in one of the most human industries on the planet.
Service:
Visual Identity
Image Title
Every project here started with a challenge — a launch, a shift, a step up. We built the right system for each one.
Image Title
Every project here started with a challenge — a launch, a shift, a step up. We built the right system for each one.
Service:
Visual Identity
Image Title
Every project here started with a challenge — a launch, a shift, a step up. We built the right system for each one.
Service:
Visual Identity
Image Title
Every project here started with a challenge — a launch, a shift, a step up. We built the right system for each one.
Service:
Visual Identity
Image Title
Every project here started with a challenge — a launch, a shift, a step up. We built the right system for each one.
Systems Backed by Results
Project breakdown
With a product in development and real market demand, Navro had the infrastructure. But without a visual identity or web presence to match, they weren't ready to be seen.
1
Client Discovery
Strategy sessions to understand business goals and structure.
2
User Behaviour Research
Analysed candidate and hiring manager intent and friction points.
3
Visual Identity
Brand guidelines, colour system, typography and tone built from the ground up.
4
User Experience (UX)
Low-fidelity wireframes prioritising flow and simplicity.
5
User Interface (UI)
Full visual system and interactive prototype. Delivered with Figma.
6
Development Handover
Assets, specs and documentation packaged for a seamless build handover.
7
Branded Collateral
On-brand materials designed for consistency across every touchpoint.
8
Advertising Creatives
Campaign-ready visuals built to perform across paid and organic channels.
Client
Navro is a US-based MedTech recruitment platform built to remove the friction between qualified candidates and the hiring managers who need them. When they came to KNSY, the fundamentals were in place. They had a working product, a backend system and a clear vision for how healthcare hiring should work. What they didn't have was a brand. No visual identity, no guidelines, no front-facing presence capable of reflecting the quality of what they'd built.
Objective
Navro needed more than a logo and a colour. They needed a complete brand system built from the ground up. The objective was to establish them as a credible, premium player in the MedTech recruitment space, with a visual identity, guidelines, collateral and web presence that matched the sophistication of their product and positioned them to compete at the level they were already operating.
Reporting
Full System Delivery
2 Weeks
20+
American University Partnerships
functionality
Website Size
5+ Pages
Branded Assets
20+
Illustrations
10+
Mutli-plaform Branded Asset Suite
Detailed Brand Guidelines Document
Go-to-market Strategy
Extensive Development Hand-over
Case Studies & Results
Proof, Not Promises
Turn-around
2x Faster
Clients served:
50+
Timezone operation:
Global
Each project is built to solve real problems, improve performance and deliver in live environments.