Operating in the highly competitive proprietary trading space, the project required a clear identity, structured product communication and a platform capable of converting interest into funded traders. Our work spanned brand strategy, visual identity, UX architecture and full Webflow development, creating a cohesive system that positions RealFunded as a credible and performance-driven player in the global trading market.
Reporting
Full Client Tenure
2.5 Years
5,000
Traders in the first year
functionality
Website Size
5+ Pages
Market
USA
Full Brand Strategy
Campaign Setup
Social Media Management
UI/UX
Service:
Visual Identity
Image Title
Every project here started with a challenge β a launch, a shift, a step up. We built the right system for each one.
Image Title
Every project here started with a challenge β a launch, a shift, a step up. We built the right system for each one.
Service:
Visual Identity
Image Title
Every project here started with a challenge β a launch, a shift, a step up. We built the right system for each one.
Image Title
Every project here started with a challenge β a launch, a shift, a step up. We built the right system for each one.
Image Title
Every project here started with a challenge β a launch, a shift, a step up. We built the right system for each one.
Image Title
Every project here started with a challenge β a launch, a shift, a step up. We built the right system for each one.
Systems Backed by Results
Project breakdown
DeFAI partnered with KNSY to design and visualise the AI Chatbot for its wallet-integrated DeFi application. With a product centred around AI-driven trading and on-chain execution, the team required strong UI direction and high-impact product animation.
Client
RealFunded was a proprietary trading platform built for serious traders offering funded accounts, structured evaluation and a clear pathway to trading with real capital. When they came to KNSY, there was nothing. No brand, no identity, no web presence. Just a concept and the conviction that the prop trading space needed a platform built on credibility rather than hype.
Objective
The prop trading market is crowded and trust is everything. Traders are sceptical, the competition is loud, and the difference between a platform that converts and one that doesn't comes down to how credible it feels. RealFunded needed a brand and digital presence that communicated exactly what the name promised β real traders, real capital, real results. Built from scratch and built to compete globally from day one.
1
Client Discovery
Sessions to uncover the vision, values and positioning behind RealFunded.
2
User Research
Analysed trader behaviour, trust signals and friction points across the prop trading space.
3
Strategy
Defined the brand direction, target audience and messaging framework to position RealFunded globally.
4
Visual Identity
Full brand system built from scratch β logo, colour, typography and visual language built around credibility.
5
UXΒ (User Experience)
Low-fidelity wireframes mapping the full user journey, prioritising clarity and conversion.
6
UI (User Interface)
Full visual system and interactive prototype. Delivered with Figma.
7
Front-End Development
Pixel-perfect Webflow build, interactive and production-ready from day one.
8
Social Media Management
Ongoing content direction and creative output built to grow and retain a global trading audience.
9
Ad Creative Set
Performance-focused visuals built for paid and organic across multiple markets.
10
Car Vinyl Set
Brand applied to vehicle wrap β built for a fast-paced video campaign.
11
Handover
Full asset pack, documentation and specs delivered clean and ready to scale.
Service:
Visual Identity
Image Title
Every project here started with a challenge β a launch, a shift, a step up. We built the right system for each one.
System Stack
Case Studies & Results
Proof, Not Promises
Turn-around
2x Faster
Clients served:
50+
Timezone operation:
Global
Each project is built to solve real problems, improve performance and deliver in live environments.